HAPPY BELLY HONEY

Happy Belly Honey is a series of ad campaigns focused on the coming of spring and the sweetness that spring and honey both bring. My project partner and I focused on a campaign design for Happy Belly Honey, an existing honey company available for purchase on Amazon. In this project, I took on the role of Creative Director and Designer, while my partner was my Photographer. We had to communicate and work together to create a polished ad campaign and copy writing to display the sweetness and versatility of a jar of honey. 

View the sketches to final concepts below!